BIJ1 Is Erbij

For school we all got our own brand assigned. we had to do research, based on this research I made a campaign. The brand assigned to me was "Bij1" throughout this project I concluded that Bij1 only had a low reputation in smaller cities.  My goal was to reach creative and activist young adults. To accomplish this ambition I came up with a mobile pop-up store which will be located on multiple protests and liberal festivities assosiated to the principles of Bij1. In this store event themed clothes and gadgets will be sold, the profit made from this store will be donated to charity linked to the event. To increase Bij1 their popularity I made posters, stickers and flyers.